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The Dos and Don'ts of Campus Tours

Eight strategies for impactful virtual visits (and eight things you should avoid).

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Virtual tours can be powerful engagement opportunities, especially for students who may not be able to travel for in-person visits. But are your institution's tours pulling their weight?

Our latest infographic explores what makes an impactful virtual tour.

  • Reveal 8 strategies for impactful virtual visits (and 8 things you should avoid)
  • Identify critical improvement opportunities
  • Learn how to drive meaningful engagement

The Dos and Don'ts of Virtual Campus Tours


  • Make your virtual tour accessible via any device – especially smartphones.
  • Provide an interactive tour experience that enables visitors to engage with relevant content.
  • Personalize the experience by giving students options to customize tours based on their unique interests.
  • Ensure virtual tours are always available so students and their families can experience your institution 24/7
  • Promote virtual tours in a central location alongside other tour options.
  • Highlight a variety of student voices and experiences by putting user-generated content at the heart of your virtual tours.
  • Share a variety of content types to highlight what makes your institution unique.
  • Update tours regularly: make data-based improvements, create new tour options, build out stops, and add content.


  • Only provide a computer-based virtual tour or overlook mobile compatibility.
  • Rely solely on virtual maps or videos to introduce visitors to your institution.
  • Take a one-size-fits-all approach, focusing on generalized tour stops or topics that may not be relevant for every student.
  • Limit virtual tours to certain days or times.
  • Make it difficult to find virtual tours or only offer them as a back up to in-person ones.
  • Strictly highlight brand content or only include limited student voices.
  • Rely on one form of media, such as 360º images, to complete your tour – especially if student voices aren't at the core.

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