The Dos and Don'ts of Campus Tours
Eight strategies for impactful virtual visits (and eight things you should avoid).
Download Infographic
Summary
Virtual tours can be powerful engagement opportunities, especially for students who may not be able to travel for in-person visits. But are your institution's tours pulling their weight?
Our latest infographic explores what makes an impactful virtual tour.
- Reveal 8 strategies for impactful virtual visits (and 8 things you should avoid)
- Identify critical improvement opportunities
- Learn how to drive meaningful engagement
The Dos and Don'ts of Virtual Campus Tours
DO
-
Make your virtual tour accessible via any device – especially smartphones.
-
Provide an interactive tour experience that enables visitors to engage with relevant content.
-
Personalize the experience by giving students options to customize tours based on their unique interests.
-
Ensure virtual tours are always available so students and their families can experience your institution 24/7
-
Promote virtual tours in a central location alongside other tour options.
-
Highlight a variety of student voices and experiences by putting user-generated content at the heart of your virtual tours.
-
Share a variety of content types to highlight what makes your institution unique.
-
Update tours regularly: make data-based improvements, create new tour options, build out stops, and add content.
DON'T
-
Only provide a computer-based virtual tour or overlook mobile compatibility.
-
Rely solely on virtual maps or videos to introduce visitors to your institution.
-
Take a one-size-fits-all approach, focusing on generalized tour stops or topics that may not be relevant for every student.
-
Limit virtual tours to certain days or times.
-
Make it difficult to find virtual tours or only offer them as a back up to in-person ones.
-
Strictly highlight brand content or only include limited student voices.
-
Rely on one form of media, such as 360º images, to complete your tour – especially if student voices aren't at the core.