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Why institutions should engage parents during the admissions process

Looking to drive applications and boost enrollment? 

Start (or double down on) engaging parents and families. This infographic highlights the importance of engaging parents and other supporters during the decision-making process, along with how to get started (even without contact info).

Accepted to college

Engaging parents is increasingly critical to the success of higher education institutions. 

Here’s why.

Parents often play a key role in helping their students decide where to apply and enroll. Yet only little more than half of parents report receiving communications from colleges addressed to them. 

This infographic explores 5 stats higher education admissions teams need to know about the importance of engaging parents along with 4 key benefits. Plus, it shares how to get started with engaging parents and other supporters — even without having their contact information.

Download the Infographic

Learn more about why and how your institution should engage parents during the admissions process.

Engaging parents during the admissions process

Explore the increasing importance of parent engagement during the admissions process and 4 ideas for impactful supporter communications. 

Read the blog

How to engage families of admitted students

Engage families and supporters like never before with our latest family engagement features. 

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Want to learn more?

Book a demo and speak with a member of our team