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Case Study
Accepted Student Experience

Kennesaw State University

Kennesaw State University maximizes the moment of acceptance with a mobile-first approach that engages students, saves money, and drives matriculation.

KSU initially relied on mailing a packet of information to accepted students, but university administrators weren’t confident students and families read the information or that it was doing enough to support enrollment and matriculation. Using the Accepted Student Experience, KSU now takes a mobile-first approach to this pivotal moment — reaching accepted students right away, increasing overall excitement, clarifying next steps, and driving enrollment — all while saving the institution time and money.

KSU Case Study LP

About Kennesaw State University

Institution Type

4-year public


Metro Atlanta area

Student Population

43,000 students

Solutions & Services

Full Measure's Accepted Student Experience



Texts messages delivered


of social media lens usage was on Snapchat

  • Save money and time with a leaner, impactful approach
  • Enhanced engagement among accepted students
  • Increased enrollment and matriculation
  • Reach students right away with curated content via text
  • Clarify next steps and gauge students’ interest levels
  • Take the institution’s social media strategy to the next level
  • Tap into key data and insights

“Using the Accepted Student Experience helps us save money and be more lean moving forward. We were previously spending more than sixty thousand dollars printing and sending information packets which were really nice but it was hard to measure the return of those efforts.”

Jordan Stevenson - Kennesaw State University

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