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Case Study: University of Alabama Birmingham

Full Measure helps the University of Alabama-Birmingham create flexible and memorable graduation celebrations — even in the midst of a pandemic. 

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open rate within first 10 minutes of receiving text message

text messages during grad season


Eleven days before summer 2021 commencement, the University of Alabama-Birmingham realized they would need to shift their graduation ceremony from in-person to virtual. Using Full Measure’s Graduation Celebration Experience, the institution was able to quickly and seamlessly pivot to create a memorable virtual celebration. When they were able to hold an in-person ceremony for fall’s commencement, the solution helped ensure a smooth celebration that was memorable for all the right reasons. 


  • A memorable celebration in any format
  • Quickly and easily pivoted from an in-person celebration to a virtual one
  • Streamlined processionals and processes, including virtual check-ins and personalized student slides
  • Effectively engaged graduates with curated content sent via text message

“Whether it happens online or in person, graduation is stressful. It’s comforting to know we have a solution that can both save time and improve the experience for students and their families, no matter what life throws at us next.”

Gwynne G Mountz

Gwynne G. Mountz | University of Alabama Birmingham

Institution Type

4-year public


Birmingham, Alabama

Student Population

22,563 undergraduate students

Solutions & Services

Full Measure's Graduation Celebration Experience

Case Study: University of Alabama Birmingham

Learn how Full Measure helps the University of Alabama - Birmingham create flexible and memorable graduation celebrations.

UAB Case Study LP
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Institutions that tap into the full power of Full Measure see even greater benefits – like a notable uptick in tours, better student engagement, and increased application volume.